from thrift to retail's operating system

everyone talks about the resale boom. consumer demand is real. sustainability is mainstream. the market is worth $265 billion and growing at 12% CAGR

the real bottleneck is the quality of supply feeding it

high-quality secondhand inventory exists. it's sitting in thousands of independent resale stores. offline. disconnected from the platforms that need it

i saw this firsthand building Cirkulær, our consignment resale chain. the product was there. the demand was there. but there was no system to surface and distribute quality supply at scale

marketplaces have been the industry's go-to solution. they connect sellers and buyers, handle discovery and transactions. but without quality infrastructure underneath, premium secondhand goods stay inaccessible

what resale needs is an operating system for professional resale

digitize inventory from offline resellers

apply consistent quality and condition standards

connect fragmented supply into unified distribution networks

better supply leads to better marketplaces

the long-term vision: marketplaces powered by professionals, built on quality-assured inventory where buying secondhand feels like buying something new

that's what makes secondhand shopping a default consumer behavior. not just a sustainable choice, but a better one

that's exactly what we're building with Circular

the operating system for professional resale